As a large-scale vehicle modification exhibition in Asia, the 2024 Shenzhen International Customized Vehicle Exhibition was grandly held on March 7-10, 2024 at Shenzhen World Exhibition & Convention Center (Bao'an). The exhibition scale of this year's expo is 240,000 ㎡, attracting more than 300,000 visitors. The whole exhibition area covers 60,000 ㎡, while the comprehensive modification exhibition area covers 180,000 ㎡. Additionally, this Expo featured a variety of exciting special activities. Here’s a preview of some of the highlights.
Million-dollar Customized Sports Cars at Nanden Check-in Point
2 Ten-Million-Dollar Supercar vs. the Most Luxurious Booth
To enhance the cultural atmosphere of car modification, the organizers have specially arranged for several stunning modified cars to be showcased at the Nanden Check-in Point. Among them are the VeilSide FF400Z, driven by the character Han in "Fast & Furious 11," and a fully armed Mercedes-AMG GTC.
TikTok star Bai Bing’s personal Lamborghini Aventador LP750-4 SuperVeloce (SV) also made an appearance at the exhibition. You can see it at the NKODA booth in Hall 6. The booth features only two cars, but their total value exceeds tens of millions. The Lamborghini Aventador LP750-4 SuperVeloce, even rarer than the SVJ, is Bai Bing's ride. The other car is a McLaren P1 worth 20 million RMB, showcased in a stylish black-and-white panda color scheme.Nearly 1,000 New Cars ReleasedThe 2024 Shenzhen International Customized Vehicle Exhibition, China's first exhibition focusing on customization and tuning, gathered nearly a hundred participating auto brands. It showcased nearly a thousand models including customized editions, tuning versions, collaborative and modified versions, racing cars, supercars, and official customized models, highlighting the diversity, functionality, and practicality of automobiles. By creating a platform for annual premieres of original factory customized and modified models, as well as personalized optional accessories, it has become a trendsetter in China's automotive tuning industry.On March 7th, the MG Cyberster electric race car, China's first production car converted into an electric race car, made its debut at the 2024 Shenzhen International Customized Vehicle Exhibition, paying tribute to MG's 100th anniversary.SAIC Volkswagen, although not unveiling any completely new models, showcased eye-catching vehicles such as the Touareg tracked vehicle, the POLO race car from "Fast & Furious 1," and a series of I.D.3 modified cars, offering a feast for the eyes at the exhibition.As a member of the high-end and trendy new energy vehicle brand, GAC HYCAN brought its star products, the unicorn luxury car V09 and the premium ride A06 PLUS for strivers, to the exhibition, and also debuted the first high-definition model, "V09 Anais Well-being Edition", which was launched by GAC HYCAN in cooperation with the world-famous modification brand Lorinser.The highlight of this Expo undoubtedly belongs to GAC Honda's booth, where 2 MUGEN models were launched. The stylish MUGEN version is priced at 157,900 yuan, while the Fit MUGEN version costs 97,800 yuan.Lynk & Co brought the "road-legal" 03+TCR Cyan and the 03+Racing factory-modified car, setting a new benchmark for performance cars in China.At the Porsche booth, the 911 sports car and the Cayenne were undoubtedly present, with the eye-catching pink exterior of the 911 attracting attention. However, the most attention-grabbing was undoubtedly the Taycan adorned in the livery of the #20 917 Gulf racing car.Besides the series of modified GS5 Prowler models, the most eye-catching at the GAC Trumpchi booth was the two-door, four-seat convertible version of the Prowler R. The thing we care about is when it will go into mass production.At the Great Wall Haval booth, they showcased the Great Wall Pao Gengbenqi Co-Creation Edition, featuring exclusive exterior designs such as a customized grille, roof tent, unique badges, and decals. The basic version of this kit is priced at 19,999 yuan, with two upgrade packages available: one includes side ladders, roof platforms, and various wheel sizes priced at 4,500 yuan, while the other costs 3,000 yuan for different wheel sizes.IM brought two high-performance production cars, including "IM L7 SP Lite", equipped with SP high-performance braking system, Ohlins customized shock absorbers, lightweight forged wheels and other hardcore configurations, to interpret the "pure electric driving control ceiling" peak strength; "IM LS6 SP Black Knight Edition", equipped with high-performance springs and Brembo exclusive color advanced brake calipers, perfectly replicating the track-level sports passion and robust braking. At the Lotus booth, the customized race car that won the 2023 Macau Grand Prix is adorned in a striking golden "super eye-catching prize".
Despite Smart collaborating with BRABUS to bring a series of new cars, the highlight for Smart, in my opinion, is the Smart Fortwo #3 Off-road Edition customized by Dakar for "Fast Duo".
Mercedes-Benz, on the other hand, took a different approach, creating a top-tier luxurious atmosphere at their booth. From left to right, they showcased the prestigious S-Class Maybach, the AMG GT 53, and the universally beloved AMG G63 model.The leading brand in high-end off-road RVs, Amoridro, showcased the Conqueror T, Challenger B, Challenger C, and Adventurer models at the event. These are all terrain RVs built based on high-end models such as MAN, Mercedes-Benz, and others.600+ KOLs Pleasing Fans Onsite
Concurrent Activities with Endless Fun
In this Expo, our booth at Hall 11 near Gate 11-12 is partnering with Gulf brand to create the CoolCarShow × Gulf Film joint pop-up store.To provide fans with a unique experience, we're hosting an interactive check-in session onsite, offering substantial prizes and a chance to win a mystery grand prize! Moreover, the CoolCarShow x Gulf joint pop-up store has introduced a variety of exclusive co-branded products, bringing a range of benefits to fans.Besides showcasing the co-branded image, the pop-up store also features Gulf brand displaying a Lamborghini supercar with their exclusive livery, creating a cool atmosphere of customization culture for fans to enjoy.20+ International Races/Carnivals
Renowned automotive influencers invited as judges imparting car expertise live on site.
2024AEA The 10th China (International) Auto Modification Competition, with the theme "Reviving Customization, Reigniting Passion," the event aims to revive the art of car modification and ignite the enthusiasm of car enthusiasts. It promises to be the biggest annual celebration for car enthusiasts in the Greater Bay Area and throughout the country in 2024.
This year's AEA modification contest has embraced a more diversified approach compared to previous editions. It now includes a broader range of vehicles such as supercars, customized cars, and classic automobiles. Participants are coming not only from the Greater Bay Area but also from more distant regions. This shift allows uniquely personalized modified vehicles to showcase their individuality, enriching the exchange of modification culture. This diverse inclusion highlights the evolving landscape of automotive customization and celebrates creativity across various types of vehicles.Accompanying the AEA modification contest are several concurrent events, including the 2024 4th China (International) Commercial Vehicle Modification Master Competition, the 2024 2nd China Off-road/Pickup Truck Carnival, the 2024 AEA "Cherry Cup" 10th Car Audio World Championship and Car Audio Test Listening Session, the 2024 IASCA (International Auto Sound Challenge Association) King of Kings Car Audio Challenge National Finals, and the 2024 CCI Shenzhen International Supercar Electronic Music Festival, among many others. These events collectively drew over forty thousand visitors for networking and exchange at the exhibition venue.Regarding the 2024 CCI Shenzhen International Supercar Electronic Music Festival, this edition features renowned DJ groups, promising a unique sensory feast for both the eyes and ears.Furthermore, the event includes gatherings for customized car enthusiasts and cosplay (COSER) autograph sessions. The organizers have invited several well-known COSERs to serve as models for the customized cars, allowing attendees to take photos with them and offering autograph sessions. This setup caters to the interests of photography enthusiasts, anime fans, and cosplay enthusiasts, creating a diverse fusion that provides a unique perspective for this modification exhibition.CoolCarShow, in partnership with the prestigious model manufacturer Guangdong Qijiu Model Manufacturing Co., Ltd., recently hosted a miniature car model exhibition. The event featured a variety of car models officially licensed by leading automobile manufacturers, highlighting performance and classic models from renowned brands like Mercedes-Benz, Audi, Porsche, and others.At the same time, they also introduced their own established brand KENGFAIMODEL and the new brand KILOworks, dedicated to presenting a more dynamic brand image and offering a wider range of engaging automotive models and branded accessories.In 2023, KILOworks made a significant entry into the Macau Grand Prix through a partnership with the esteemed racing driver Darryl O'Young. Originating from Hong Kong, China, Darryl O'Young has competed at the Macau Guia Circuit for two decades, participating actively in premier international events. At the 70th edition of the Macau Grand Prix in 2023, he achieved a commanding victory in the Greater Bay Area GT Cup, securing the championship title.Currently, KILOworks has released action figures, two exclusive helmets, and models showcasing detailed scenes such as the victory stand at the 2021 race at the Guia Circuit and group photos with teammates of Darryl O'Young. The action figures and helmets stand out for their rich detail.In addition, the event also features player collectible displays, 1:64 scale modification part showcases/retail, creating a platform for interaction and exchange among model enthusiasts, car model collectors, and car owners.Gathering of Nearly a Hundred Automotive Aftermarket KOLs for Award Ceremony
At the same time as the opening ceremony, the 2023 ‘Macau Grand Prix’ China Automotive Aftermarket Annual Ratings Awards Gala was grandly held inside the Hilton Hotel.
The awards ceremony brought together nearly a hundred industry KOLs, including Guangdong Laotie Vehicle Modification Co., Ltd., Yixing Mingtu Automobile Service Co., Ltd., Beijing TAOZI Modification, Shijiazhuang Loutao Trading Co., Ltd., Beijing Xiaolin Automobile Decoration Co., Ltd., Shenzhen Concept Auto-Tech Co., Ltd, Beijing Yunliang Shunda Trading Co., Ltd., Uncle Pickup (Wang Qing), Little Jay Special Effects Master, Yiyi Car Talks, CarPlay Guy, Teacher Su Car Talks, Han, and Car-loving Xiaoyan (in no particular order), all of whom were recognized by the conference judges as the 'Most Influential KOLs in the Annual Automotive Modification Industry'.
The 2024 Shenzhen International Customized Vehicle Exhibition, lasting 4 days, gathered OEMs, modification workshops, modification parts suppliers, customization service providers, media outlets, and car enthusiasts. Together, our aim is to create a new environment in automotive marketing, establishing a major international platform for showcasing, exchanging, and trading customized and modified vehicles. We aim to promote legal car modifications and enhance car culture in China. Looking forward to seeing you next year!
